The brand that each of us brings to the work table is more valuable than competing against coworkers.
We live in a hypercompetitive world today with technology moving us forward near the speed of light. Alright — maybe not at the speed of light, but you understand what I am getting at right? Work seems more competitive with the explosion of the internet along with the information superhighway out in front of us. How does one compete in such a stressful environment?
Each human needs sleep. But that does not necessarily translate into downtime which a colleague can use against you at work. Each of us has a natural pace at which our bodies feel comfortable pursuing daily life. That is not to say that each of us cannot be kicked into high gear to accomplish a project. Let me explain further.
Competition Is Not Branding
Specific work environments thrive on competition. But each of us should not confuse competition with our unique brands. Each of us brings a unique brand to the work environment. That branding is what keeps us employed. You might be wondering at the moment: Doesn’t the employee who completes the project first stay employed?
Not necessarily.
What you bring to the table in terms of uniqueness is what keeps you employed. As an example, take a manager who has ten workers underneath her on a team. In the case, she delegates the entire team of ten workers the same task. She requests that each employee work individually. Nominally, she should get ten copies of projects. At the completion of the project, she should expect to receive ten unique reports.
Therefore, when each of us steps into our hypercompetitive environments, we should remember that each of us brings a unique brand to the work environment. The brand begins at birth. Through your life, your brand develops. I have written about brands in a previous post. No two people can ever have the same brand — impossible.
As a result, don’t stress out at work when given a task. You may not complete a job at the same time as your colleagues. You may not even turn in the same length of a report to your boss as your colleague. Your story (and work) will be unique — with the stamp of your brand on it.
Be Proud Of Your Brand
The concept of a brand is becoming more critical as corporations move toward teamwork environments. In the past, work silos or cubicles were famous. Notice that more workspaces are becoming open environments. Settings where people can share ideas and network more efficiently. Work together on projects by merely being in proximity.
Don’t ever be afraid of elevating your colleague up. Do you need all of the credit for a project? I have found in life that elevating my colleagues up in life has, in turn, brought me more success. I am not bragging — just an observation.
What do I mean by elevating your colleague up?
Instead of trying to undermine or compete against your colleague in a work environment, try to elevate their part in the project. Express to your manager or supervisor how their contribution was constructive. If your teammate did not pull his/her weight, then do not elevate them. But do not bad mouth them either. Their lack of branding on the project will be completely noticeable by a supervisor or manager over time.
While competition is high and causes teams to thrive, recognizing specific brands (i.e., individual strengths) can be extremely powerful. Understanding that each of us brings a unique brand to the table alleviates the stress of competition. Believe in your brand and try to stop competing against your colleagues. Work to make the team stronger and, in turn, the corporation more successful. Everyone will win in the end.
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