Photo: CBS Sports
Yesterday the Super Bowl aired on many networks with huge amounts of eyeballs. Advertisers see a huge opportunity to have an enormous amount of viewers around the world see their product. And the cost meets that demand. The most important game of football in America during the year certainly brings a large cost to advertise. How much?
Today's blog post is simple. Just a few numbers to think about. Why? To see where consumers find products, advertisers have to be clever. Although, events like the Super Bowl are given - large numbers of viewers. See for yourself.
According to a Google search, the cost of a 30-second advertisement costs $5.5 million. Yes, that is 5.5 million dollars for a 30-second advertisement. How many viewers see that advertisement? Again, according to a Google search, the estimated number of viewers was around 99.9 million. That is a lot of eyeballs on a given commercial.
Of course, if the advertisement is not funny or eye catching, then the $5.5 million would have been spent somewhere else. The bar for comedy is high. Superbowl ads are historically the best ads for the entire year. These numbers will give you an idea of where to start estimating future costs of ads for Super Bowls to come. Stay tuned!
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